What should your video include?
- Create a mini-documentary that tells an incredible story that is ultimately about your services/products.
- But make sure that it doesn't include product placement or interviews with employees, which gives the video authenticity.
- Allow your viewer to get lost in the story (of your making).
- Use humor and/or drama in a video to give it the tone that makes it great for sharing.
- Timing and originality is crucial.
- Finally, treat buyers as human beings, whether they are customers or businesses.
Why is sharing important?
Sharing is important because when you have a video that is good for sharing--say it's funny or timely or in some way appealingly dramatic--that video can go viral, which means it can have millions of eyes on it. Which means millions of eyes on your company and its products. A resort in Queensland posted The Best Job in the World and encouraged applicants to send in video applications. This went viral and caused the whole world to stop and focus on Queensland for a moment. The resort didn't even post a video of their own. They had others do the work for them! All in all, there was a 34% increase in flight traffic to Cairn after the videos.What can you do with podcasts?
Audio can be great, especially for obvious industries like the music business. However, it can also be used for average companies or people to market their products. Take the Grammar Girl for instance, she has a podcast along with social media, which all help her market her book. She sells out of books at many of her talks/presentations by spreading the word online.One important thing to take away from audio and video marketing is that it should be part of an integrated strategy, where you have outlets like Facebook, Twitter, a website, etc, for sharing.
No comments:
Post a Comment